Brands

A Brand in Actualog is a normalized identifier used to keep brand references consistent across products, catalogs, imports, and search.

Brands solve a common industrial data problem: the same brand appears in many forms:

spelling variants,
transliterations,
abbreviations,
different writing systems.

Actualog treats a brand as a managed entity, not free text.

Where brands are used

Brands are used in:

brand-identified products (products that must carry a brand)
catalogs (filtering and presentation)
imports (matching supplier feeds)
search and deduplication signals

Brand names, languages, and aliases

A brand can have:

names in multiple languages
aliases (comma-separated variants)

Aliases are used to:

match import files and supplier feeds,
improve search,
reduce duplicate brand creation.

Company brand list

In a company workspace, you manage the company’s brand list in Products → Brands & trademarks.

Best practice:

keep the list clean,
add aliases for real-world variations,
avoid creating near-duplicate brands.

Help topic: Brand owner (Legal Manufacturer) (Markdown)

Brand owner is a company role that means the organization is the legal owner of the brand (often the legal manufacturer responsible for compliance, trademarks, and official product definitions).

This role matters because brand-owned product data is usually expected to be:

authoritative,
complete,
stable across markets,
suitable for reuse by customers, distributors, and AI-driven discovery.

Brand owner vs manufacturer vs distributor

Brand owner: owns the brand and defines the official product identity.
Manufacturer: produces goods (may be the same as brand owner, or a contract manufacturer).
Distributor: resells and publishes offers, often adding commercial and logistics context.

Actualog supports these realities by separating:

company role in a category
from product-level ownership and publishing

How it affects product data in Actualog

When a company acts as a Brand owner for a category, it typically means:

products in that category should use a brand from the company’s brand list
brand information should be consistent across catalogs and channels
the company’s product data becomes a reliable reference point for partners and buyers